Articles - Technical Optimisation

Articles that explain some of the technical nuances

When I first got involved with the internet, way back in 1997 there was so much that seemed foreign and alien to me. It was really very helpful to work with people who knew what they were talking about and who gave me their support.

My background is a mixture of technical and marketing which makes me a bit of an oddball I guess. Albeit one who hopefully understands when and where to focus for the best outcome.

From my experience a web strategy should include these elements;

• Design
• Technical
• Marketing

As a general rule most business owners get very wrapped up in the overal design and then wonder why their beautiful website isn't delivering what they thought it would deliver.

The thing to remember though is that it's not your fault that your website doesn't do what you expected it to do.

It's almost impossible for any one person to know and be expert in every area. It's almost as hard to know who to trust and who not to trust.

It's my belief that trust should be earned and like any relationship it should be allowed to develop over time. No fuss, no heavy sales techniques, just a natural development based on trust and understanding.